James Wilkins
Director

James has over 10 years proven experience of retail, brand marketing and sales. He established these credentials whilst working for a venture capital company working with Blue Chips such as HSBC, Vodafone, and Carphone Warehouse.

In 1996 he moved to Marks and Spencer and played an integral part in improving the brand perception of the company, working directly with the main board on strategic alliances and joint ventures. This allowed him the opportunity to interface with a range of businesses across many sectors to ascertain which companies provided the most appropriate “fit” for the new Marks and Spencer strategy. During this time, James was a core part of the team which delivered menswear segmentation and the launch of brands such as Blue Harbour.

He moved from M&S in 2005 to join the board of Logistik, a full service marketing and communications business, taking an integral role in developing and growing the business by overseeing and strategically leading relationships with Lloyds TSB, BMW, Vodaphone and his previous employer Marks and Spencer.

This exceptional pedigree in marcoms, aligned with his agile business mind has meant Sillsport’s most recent board appointment brings another layer of qualified expertise to the company.